Independent research project · 2026
Can machines
see your website?
Search engines and AI systems increasingly decide which information reaches people. We’re researching how websites can become more discoverable, understandable, and accessible to machines.
Explore the research ↓Three research directions
What do you want
to understand?
We’re testing demand for three potential workflows. Choose the question that matters most to you.
Website visibility audit
Understand whether your site is structured to be discovered and interpreted by search engines and AI systems.
Evaluate my website ↗Competitor research
Compare how your machine visibility might stack up against the websites competing for the same attention.
Compare competitors ↗AI crawler analysis
Explore whether AI crawlers reach your site and whether your infrastructure makes that access possible.
Explore crawler access ↗Why this matters
“The web was designed for people.
Its next audience is machines.”
Machine visibility is becoming a new layer of the web. The systems that retrieve, summarize, and recommend information need to find and understand it first.
Visible to Machines is an independent research project exploring what website owners need most. We’re starting with questions—not finished products.